Specialized is al jaren een van de grootste en vooruitstrevendste fietsmerken met veel fans. Een bezoek aan hun kantoor in ‘s-Heerenberg leerde ons dat passie voor fietsen ver kan gaan. Zo heeft bijna elke medewerker zijn fiets bij zijn bureau staan. Grote kans dat dit bij je huidige werkgever minder gewaardeerd wordt. Om hun team te versterken zijn ze op zoek naar een

Retail Project Coordinator voor de Nederlandstalige markten

The Retail Project Coordinator is responsible for supporting Specialized Europe BV with retail store development and project management. This includes managing retail development projects from inception to completion to ensure store construction is executed to the standards set by Specialized Bicycle Components and to represent the brand in the highest regard.

Provides support for the retailer with timelines, budget management and vendor management. Coordinates orders for finishes, fixtures and graphics. Responsible for conducting annual site visits, graphic and fixture refreshment for existing stores.

Establishes and maintains an effective network of service orientated vendors to support demand of brand stores and store-in-store retail development projects.


  • Integrate all marketing activities to meet the needs of our product development and retail selling processes.
  • Manage the activities of Promotions and Retail Services
  • Establish aggressive and imaginative marketing goals to increase market share and profitability of product lines
  • Ensures brand and visual merchandising consistency and brand standards are upheld within the assigned region
  • Supports Program Stores with action plan for Store Openings, Store Set execution, promotion collateral and focal product rollouts
  • Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
  • Through visual merchandising, create a retail environment that is innovative, unique and customer friendly
  • Work with Marketing Manager to create seasonal floor plans and implement floor changes consistent with the store’s lay out, customer demands and current product focus
  • Re-merchandise displays, point of sale and select areas of the store, regularly, so as to maximize product sell-through
  • Clinic store staff on merchandising basics; involve the staff in the visual maintenance of the store and assist in communicating to the staff, Specialized’s visual merchandising standards
  • Identify key employee to liaise with for communication and as a point person
  • Work with Retail Services in determining specific visual needs, such as fixtures, graphics and point of sales materials for stores
  • Occasional apparel merchandising support for sales presentations
  • Assist the Marketing team with overall planning and projects
  • Any other task assigned by the management.


Educational background

  • Bachelor’s degree preferred (HBO)


  • Min. 2 years retail experience
  • Min. 2 years visual merchandising experience/interior design preferred
  • Proficient in Microsoft Office and Adobe application

Language skills

  • Dutch (mother tongue)
  • English (fluent)


  • Excellent verbal and written communication
  • Demonstrated creative and innovative ability in visual presentation
  • Demonstrated understanding of product presentation
  • Elevated attention to detail
  • Excellent customer service skills, in person, on the phone and in writing
  • Flexibility on the job; ability to adapt quickly and react positively to business needs and changes in strategies. Comfortable with team-based work structure and the ability to work independently
  • Strong problem-solving skills
  • Self-disciplined and able to meet tight deadlines
  • Regular travel will be required
  • Effective problem-solving skills
  • Experience in project management required

Are you Specialized?

Apply for this position via this link and send us your resume and cover letter in Dutch. To obtain a more complete picture, we look forward receiving your video application. (strongly recommended).

About Specialized

First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing – every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.